By: Jiten Behl and Ryan Gibson
More than a fifth of total energy consumption in the United States comes from individual homes — a considerable portion of which rely on an expensive, inefficient fuel-powered energy infrastructure.
Full electrification of the nearly 90 million single-family homes across the country would result in dramatically cleaner, more efficient, and more affordable energy consumption. But the transition from “traditional” gas infrastructure is a complex undertaking because the existing value chain — everyone from manufacturers, installers, to suppliers — is built around legacy combustion systems, with fragmented processes and outdated business models that make widescale electrification nearly impossible.
The answer is a new, fully-electric, fully-integrated version of the home energy ecosystem. Jetson is reinventing the complex, outdated machinery and methodologies of home energy infrastructure and helping build the home of the future. Starting with heat pumps—which are the core of a home's central heating and cooling system and account for more than half of the $300 billion consumers spend annually on home energy bills—Jetson is targeting the biggest opportunity to deliver immediate economic and environmental impact to homeowners. And homeowners are responding.
Beyond the economic and environmental benefits, consumers want (and deserve) a process that is infinitely better than what they have today, as indicated by the response to Jetson: Within a year of launching, the company now has more than 1,000 all-electric heat pump systems operating in homes across Canada and the U.S., representing 10x growth between 2024 and 2025. On top of saving customers an average of 30-50% on typical installation costs, Jetson has achieved an Apple-level Net-Promoter-Score of 75 — unheard of for this industry.
Jetson’s ability to reliably deliver significant financial and environmental value as well as an overwhelmingly positive customer experience (and all while scaling rapidly) underscores the company’s commitment to the long game of total home electrification. Eclipse is thrilled to be partnering with Jetson on this mission by leading their $50 million Series A. This funding will fuel their expansion across the U.S and expand their product suite beyond heat pumps.
Across the Eclipse portfolio, we work with founders who understand that transforming industries happens from a bottom-up, full-stack approach. They know that putting even the most amazing novel product into an existing (and inefficient) value chain would fail to meaningfully change the experience and costs for the end user. Jetson is no different, as their vision is about much more than designing a better heat-pump, thermostat and home management system (Jetson Home). The company is going all the way and engineering and owning every part of the process and product: Jetson provides installation and an online platform where consumers have visibility and control into pricing, purchase, and rebate management — replacing the traditional fragmented (and manual) buying and installation cycle by collapsing it into a single process. Additionally, the connected platform continually optimizes energy distribution for each home’s unique usage profile and provides consumers with visibility via a companion app.
Mass-scale home electrification is a monumental undertaking that requires the agility and speed that only startups possess. Similar to the way the electrification of vehicles required a vertically-integrated approach from new entrants — versus top-down attempts to wedge new products into an existing industry — widescale home electrification and energy starts with a first-principles approach to reinventing the industry.
This is how the Jetson team operates. Co-Founders Stephen Lake, Aaron Grant, and Matthew Bailey demonstrated their skill at tackling highly complex, audacious technical challenges with a full-stack approach with their previous company, North, which designed, developed and manufactured advanced augmented reality smart glasses. North was known for its strong, cohesive, and delightful consumer brand because everything — from the detailed design of the product and in-house manufacturing of components like optical waveguides to the brick-and-mortar store experience — was done with the end-user experience as its north star.
Now, with Jetson, they’re applying their deep consumer instincts and world-class engineering backgrounds to a space that has long been underserved.
This is just the beginning. By owning the entire process end-to-end, Jetson is positioned to expand into the electrification and management of the entire home energy system.
More on today's news from The Globe and Mail.
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